Decades of experience, pointed at your business.

It started at Hewlett-Packard, where we built and scaled the consumer e-commerce business from zero to more than $1B in revenue in five years, then did it again for the SMB side. That is where the habits came from: commerce at real scale, where an outage is measured in lost revenue per minute and the platform has to hold through every peak.

Direct sales came next, and it turned out to be the harder problem. The commerce is only half of it — behind the storefront sit commissions, genealogy, rank advancement, compliance and a field of independent distributors who do not work for you and can leave. We ran that technology from the inside, for brands you already know, and kept meeting the same thing: platforms a decade behind the rest of commerce, and companies bending their business to fit the software rather than the other way round.

So we became the firm we had needed. AHM Technology was established in 2020 as an e-commerce and direct sales technology consultancy, and has spent the years since transforming the technology of direct sales companies — replatforming, modernizing, and in several cases staying on to run what we built.

EMMA came out of that work. Not a product specified in a room, but the accumulation of what kept being missed across all of it — and then AI changed what was possible, and made a genuinely modern direct sales platform achievable in a way it simply had not been before.

The core of what we do is consulting in e-commerce and direct sales technology: strategy, architecture, delivery, and the technology leadership to carry it. That has not changed. What has changed is that we now bring a platform with us.

So there are two ways to work with us, and they meet in the middle. License the components of EMMA you need and run them alongside what you already have. Or hire us to shape them around your business — customized and personalized to your company, your comp plan and your field, rather than a product you have to conform to.

We are an AI-first company, and we mean it structurally. AI is in how we write software — it is embedded in our engineering practice, which is why a small team delivers what used to take a large one, and why EMMA exists at all. It is in the product, because Nexus is the core the whole platform runs on. And it is what we help our clients adopt: not a pilot in the technology team, but AI brought into how the whole company works — operations, service, marketing, finance and the field.

Every direct sales company is different — the comp plan, the field culture, the markets, the systems that grew up around them. So we start by understanding yours properly: what makes it work, what makes it unusual, and what is actually holding it back. Not a discovery phase to invoice, a conversation to get it right.

From there we strategize with you rather than at you: where the business should be going, what the technology has to do to get it there, the order that reduces risk rather than the order that looks tidy, and where we can genuinely help — including the parts where we are not the right answer.

It stays an open conversation throughout, because we like this work. We want to see direct sales companies succeed — the whole industry has been underserved by its technology for decades — so we are happy to share what we know, whether or not it ends in an engagement.