Sell direct, at scale
E-commerce
Revenue is running through the system you are replacing.
You cannot take it down, you cannot lose the rankings, and the storefront is the least of it. The estimate breaks somewhere in catalog, pricing, promotions, tax and fulfillment — not on the pages customers actually see.
- Replatforming without an outage
- Traffic and revenue keep running while the platform changes underneath. Strangler migration, dual-running, and cutover in slices rather than one weekend.
- The integrations are the project
- ERP, order management, warehouse, tax, payments, subscriptions. Storefront work is weeks; this is where the months go, and where the plan usually understated it.
- Acquisition continuity
- URL structure, redirects, page speed and structured data carried across deliberately. A replatform that loses organic rankings can cost more than the build did.
- Multi-market reality
- Currencies, tax regimes, local payment methods, separate catalogs and regional ops teams — each one a variation the architecture has to absorb.
- Peak should never cap revenue
- Demand does not arrive smoothly. Seasonal peaks, promotions and product drops all land as spikes, and a platform that has to be provisioned for them in advance is a platform that decides how much you are allowed to sell.