Legal
Privacy Policy
What we collect through this website, why we collect it, who else sees it, how long we keep it, and how to make us stop.
Version 2.0 · Effective 11 August 2026 · Last updated 11 August 2026
In short
- What we collect
- Your name, company, work email and message when you contact us; your name, email and the times you pick when you book a meeting; which videos you play and how far through you get; and standard technical information every web server records. Analytics only if you accept it.
- Why
- To answer you, to keep a record of the conversation, and — because this is a business website and you contacted a firm that sells services — to follow up with you about it.
- Where it goes
- Our email, and our customer relationship management (CRM) system, where our team can see and act on it. We do not sell it and we do not give it to anyone for their own marketing.
- How to stop it
- Reply "stop", or email privacy@ahm-technology.com. You can also ask us for a copy of what we hold, or to delete it.
1. Who we are, and what this policy covers
AHM Technology ("AHM Technology", "we", "us", "our") is a technology consulting firm and the developer of the EMMA platform. Our registered address is 211 N. Broad Street, Ste 3A, Middletown, DE 19709, United States.
For the information described in this policy, AHM Technology is the controller — we decide what is collected and why.
What this policy covers
This policy covers www.ahm-technology.com and the ways you can contact us through it: the contact form, the meeting booking link, and the email addresses published on the site. It also covers business contact information we gather ourselves in order to reach out to companies we think we can help — see §2.3, which is the section most privacy policies leave out.
What it does not cover
- The EMMA platform. When a client runs EMMA, the data inside it — their customers, orders, distributors and commission records — belongs to that client. They are the controller; we act as their processor and handle that data only on their documented instructions, under the data processing terms in our agreement with them. If you are a distributor or customer of a company that uses EMMA, ask that company for their privacy notice; we cannot answer for how they use their own data.
- Client engagements. Personal information we handle inside a consulting engagement is governed by the contract with that client, not by this page.
- Other people's websites. See §16.
2. Information we collect
2.1 Information you give us
| Where | What | Required? |
|---|---|---|
Contact form (/contact) | Name · company · work email address · your message, and anything you choose to put in it | All four fields are required. The message field is free text — please do not put sensitive information, confidential client data or credentials into it. |
| "Talk to an expert" booking link | Name · email address · any note you add · the slot you choose. Booking is handled by Calendly, so Calendly receives this directly and processes it under its own privacy policy as well as ours. | Set by Calendly's booking page. |
| Email and LinkedIn | Whatever your message and signature contain — commonly name, job title, employer, phone number and email address | Your choice |
| Video (see §4) | Which videos you played, how much of each one you watched, and any comment you enter | Only if you press play. Comments are always optional. |
| During a demo or meeting | Notes we take about your business, your systems and what you need. Meetings are not recorded unless we ask you first and you agree. | Your choice |
2.2 Information collected automatically
- Server logs. Every request to this site is logged by our hosting provider with the IP address, the page requested, the time, the referring page, and the browser and operating system reported by your browser. This is how the site is operated and defended against abuse; it is not used to build a profile of you.
- Analytics — only with your consent. If you accept in the cookie notice we load Google Tag Manager, which in turn loads Google Analytics. That sets cookies and records which pages you visit, how you arrived, and rough location derived from a truncated IP address. Decline, and nothing is loaded at all — not Tag Manager, not Analytics, not loaded-but-anonymized. Nothing. See §7.
- Anti-abuse signals. Form submissions are checked for automated abuse. That check processes technical signals about the request — IP address, timing, browser characteristics — to tell people apart from bots.
We do not use advertising pixels, cross-site tracking tags, session recording, heatmaps, or third-party fonts. Fonts are served from our own domain.
2.3 Information we gather ourselves, for business development
We sell to companies, and like most firms that do, we identify and contact people at those companies without waiting for them to find us. We think you are entitled to know that plainly.
From publicly available and commercially available business sources — company websites, professional networking sites, industry directories and association listings, published news, conference programs, and business contact data providers — we compile business contact information: name, job title, employer, business email address, business phone number, professional profile link, and publicly reported information about the employer.
We use it to introduce AHM Technology to organizations we believe we can help. We do not compile special category data, we do not target individuals in a personal capacity, and we do not use consumer data.
If we contacted you and you would rather we hadn't: reply "stop" to the message, or email privacy@ahm-technology.com. We will remove you and add your address to a suppression list so we do not contact you again. You can also ask where we got your details, and we will tell you.
3. The contact form and "Talk to an expert" — in detail
Read this before you fill in the form
The contact form collects your name, company, work email address and message. All four are required.
What happens to them:
- The submission is sent as an email to AHM Technology at info@ahm-technology.com — delivered through Resend, the email-delivery service we use, which acts as our processor for that delivery and does not use your details for its own purposes.
- The same details are entered into our CRM system — the software we use to keep track of who we are talking to. That record contains what you submitted, plus notes about our conversation and the emails and meetings that follow.
- Someone from AHM Technology replies to you, and may follow up more than once about the enquiry you made and about services we think are relevant to it. That is business-development contact, and you can stop it at any time.
What does not happen: we do not sell your details, we do not pass them to another company for that company's own marketing, we do not add you to an unrelated bulk mailing list without your consent, and we do not use what you tell us to advertise to you elsewhere.
Booking through "Talk to an expert" works the same way, except Calendly receives your name, email and chosen slot in order to run the scheduling.
If you would rather send an enquiry without any of this, email us directly — an email to info@ahm-technology.com is still recorded in our CRM, but you control exactly what you tell us and you can ask us to delete the record afterwards.
4. Videos on this site
Some pages carry video. Those videos are hosted by a third-party video platform — YouTube or a comparable service — and are embedded here rather than served from our own servers.
What we record when you watch
- Which videos you watched, and the page you watched them from.
- How much of each video you watched — how far through you got, whether you finished it, and whether you replayed or skipped.
- Any comment you enter on or alongside a video, together with whatever name or account the platform attaches to it.
We use this to understand which videos are useful and which parts lose people, and — where we can connect the viewing to an enquiry you have already made — to make our follow-up relevant to what you actually looked at. That connection is recorded against your CRM record as described in §6.
The video platform is also collecting
Playing an embedded video is a request to that platform. It receives your IP address and information about your browser, and — if you are signed in to it — it can associate the view with your account there, under its own privacy policy and for its own purposes, including advertising. That is outside our control.
Two things limit it:
- Nothing loads until you press play. Videos are embedded so that the platform is not contacted while you are simply reading the page.
- Privacy-enhanced mode is used where the platform offers it, which stops it setting tracking cookies for advertising purposes unless you play the video.
If you would rather the platform did not see you at all, do not press play — every video on this site is supporting material, and nothing is only available in video form. Comments are always optional.
5. How we use information, and our legal basis
If you are in the European Economic Area or the United Kingdom, data protection law requires us to have a lawful basis for each use. This is ours.
| What we do | Information used | Legal basis (EEA / UK) |
|---|---|---|
| Reply to your enquiry and arrange a meeting or demo | Contact form, booking, email correspondence | Steps taken at your request before entering a contract; and our legitimate interest in responding to people who contact us |
| Keep a record of the enquiry and the relationship in our CRM | All of the above, plus our notes | Legitimate interest in running the business, keeping an accurate account of our dealings, and not asking you the same question twice |
| Follow up about your enquiry, and about services relevant to it | Name, company, email, enquiry content | Legitimate interest in business development. Where the law requires consent for electronic marketing, we ask for it. You can object at any time and we will stop. |
| Introduce ourselves to organizations we have identified (§2.3) | Business contact information | Legitimate interest in business development, balanced against your interests — which is why one objection is enough and is permanent |
| Operate, secure and defend the website | Server logs, anti-abuse signals | Legitimate interest in keeping the service available and free of abuse |
| Understand which pages are useful | Analytics | Your consent, given in the cookie notice and withdrawable at any time |
| Understand which videos are watched, and how far through | Video playback and watch duration, comments | Your consent, given by pressing play; and our legitimate interest in knowing which material is useful |
| Meet legal, tax and accounting obligations, and establish or defend legal claims | Whatever is relevant | Legal obligation; and legitimate interest in defending our position |
Where we rely on legitimate interests we have considered whether our interest is overridden by your rights. You can ask us for that assessment, and you can object — see §12.
6. Our CRM, and how we use it for outreach
We use a third-party CRM platform — currently Salesforce — hosted in the United States. Enquiries from this website, business contact information gathered as described in §2.3, and the history of our correspondence are stored there so that the people at AHM Technology who need to act on them can.
Within the CRM your record may be:
- Assigned to a person here, who becomes your point of contact.
- Annotated with notes from calls and meetings, and with the emails exchanged.
- Categorized — by industry, company size, the service you asked about, and how far along the conversation is — so that follow-up is relevant rather than generic.
- Used to send you email about your enquiry, about a demo or proposal, and about our services. Some of that email is sent individually; some is sent through the CRM's mailing tools, and every message of that kind carries an unsubscribe link.
- Enriched with publicly available business information about your employer, such as its size, sector and technology, so we understand the context before a call.
The CRM provider processes this information on our instructions under a data processing agreement. Its own staff do not use it for their purposes.
Your controls: unsubscribe from any marketing email; reply asking us to stop; or email privacy@ahm-technology.com to object to outreach, to ask what your CRM record says, to correct it, or to have it deleted. An objection to outreach is honored permanently — we keep a minimal suppression record precisely so that we can honor it.
7. Cookies and similar technologies
This site sets nothing for analytics or advertising until you accept it.
| What | Purpose | Set when | Lasts |
|---|---|---|---|
ahm-consent (browser local storage, not a cookie) | Remembers whether you accepted or declined analytics, so we stop asking | When you choose in the cookie notice | Until you clear your browser storage |
Google Analytics (_ga, _ga_*) | Counts visits and shows which pages are read, in aggregate | Only if you accept | Up to 24 months |
To change your mind after accepting, clear this site's cookies and local storage in your browser; the notice will reappear and you can decline. Browser-level "Do Not Track" and Global Privacy Control signals are respected where our tooling supports them.
We do not use advertising, retargeting or social media tracking cookies.
Video is the exception, and only when you press play. The video platform sets its own cookies or equivalent storage at that point, under its control rather than ours. Nothing is set while you are only reading the page — see §4.
8. Who we share information with
We do not sell personal information, and we have not sold or shared it in the preceding twelve months. We do not give it to third parties for their own marketing.
| Who | Why | What they get |
|---|---|---|
| Hosting and content delivery provider | Serving the website | Server log data |
| Email provider | Delivering and storing our correspondence | Your messages and contact details |
| CRM provider (§6) | Managing the relationship and sending follow-up | Enquiry, contact details, notes, correspondence history |
| Calendly (appointment scheduling) | Running the booking link | Name, email, chosen slot, any note you add |
| Resend (email delivery) | Delivering contact-form submissions to our inbox | Name, company, email, message |
| Google Analytics | Aggregate site analytics — only with consent | Usage data, truncated IP address |
| Video platform — YouTube or comparable | Hosting and playing embedded video | On play: IP address, browser information, which video and how much of it you watched, and any comment you enter |
| Anti-abuse provider | Distinguishing people from bots on the form | Technical request signals |
| Professional advisers — lawyers, accountants, auditors | Advice and compliance | Only what is relevant |
| Authorities | Where the law requires it, or to establish or defend legal claims | Only what is required |
| An acquirer | If the business is merged, acquired or restructured, records transfer with it. This policy continues to apply until you are told otherwise. | Relevant records |
Every provider above acts on our instructions under a written agreement and may not use your information for their own purposes.
9. Where information is held, and international transfers
AHM Technology is based in the United States, and the website, our email and our CRM are hosted in the United States. If you contact us from the European Economic Area, the United Kingdom or Switzerland, your information will be transferred to and processed in the United States.
For those transfers we rely on the European Commission's Standard Contractual Clauses and the UK International Data Transfer Addendum, together with the technical and organizational measures in §11. You can request a copy of the relevant clauses by writing to privacy@ahm-technology.com.
10. How long we keep information
| What | How long |
|---|---|
| Enquiries and CRM records where the conversation did not proceed | 24 months from our last meaningful contact, then deleted |
| Business contact information gathered under §2.3, never engaged with | 24 months, then deleted |
| Records relating to a client relationship | For the engagement and 7 years after, for tax, accounting and legal-claims purposes |
| Email correspondence | In line with the record it belongs to |
| Server logs | Up to 30 days |
| Analytics | Up to 14 months, in aggregate |
| Video watch records held by us | Up to 14 months, or in line with the CRM record they belong to. Records held by the video platform are subject to its own retention. |
| Suppression list — addresses that asked not to be contacted | Indefinitely. It is the minimum needed (your email address and the date) and exists only so we can keep honoring your request. |
Where we must keep something longer to comply with the law or to defend a legal claim, we keep only that, and only for as long as the obligation lasts.
11. How we protect information
The site is served over HTTPS only, with HTTP Strict Transport Security. Access to email and the CRM requires multi-factor authentication and is limited to people who need it. Our providers are chosen partly on their security posture and are bound by written agreements.
No system is perfectly secure, and no method of transmitting information over the internet is. Please do not send confidential client data, credentials, financial account details or special category information through the contact form. If we become aware of a breach affecting your personal information we will notify you and the relevant regulator where the law requires it.
12. Your rights and choices
Everyone who contacts us can ask us to stop contacting them, and we will. Depending on where you live you may also have some or all of the following rights:
- Access — a copy of the personal information we hold about you, and confirmation of what we do with it.
- Correction — have inaccurate or incomplete information fixed.
- Deletion — have it erased, where we have no overriding reason to keep it.
- Objection — object to processing based on legitimate interests. For direct marketing and outreach the objection is absolute: we stop, no balancing test.
- Restriction — ask us to pause processing while a dispute is resolved.
- Portability — receive information you gave us in a machine-readable form.
- Withdraw consent — for anything based on consent, such as analytics, without affecting what was done beforehand.
- Complain — to your data protection authority. In the UK that is the Information Commissioner's Office; in the EEA it is the supervisory authority where you live or work. We would rather you raised it with us first, but it is your right either way.
How to exercise them
Email privacy@ahm-technology.com and say what you want. We aim to reply within 30 days, and will tell you if we need longer, with the reason. We may need to verify your identity — usually by confirming you control the email address on the record — and we will ask for no more information than that requires. Exercising any of these rights costs nothing and we will not treat you differently for it.
If we refuse a request we will explain why, and you may appeal by replying to our answer with the word "appeal". Appeals are reviewed by someone who was not involved in the original decision.
13. United States — state privacy rights
If you live in California, Colorado, Connecticut, Virginia, Texas, Oregon, Montana or another state with a comprehensive privacy law, you have rights to know, access, correct, delete, obtain a portable copy, and to opt out of the sale of personal information, of sharing for cross-context behavioral advertising, and of profiling with legal effects.
We do not sell personal information and we do not share it for cross-context behavioral advertising — including that of anyone we know to be under 16 — so there is nothing to opt out of. We do not use personal information for profiling that produces legal or similarly significant effects.
Notice at collection — categories
| Category (CCPA) | Collected? | Source | Purpose |
|---|---|---|---|
| Identifiers — name, email, IP address | Yes | You; automatically; public and commercial business sources | Reply, record, follow up, operate the site |
| Professional or employment information — employer, job title | Yes | You; public and commercial business sources | Understand who we are talking to |
| Commercial information — services enquired about | Yes | You | Respond and follow up |
| Internet activity — pages viewed, referrer | Yes | Automatically; analytics with consent | Operate and improve the site |
| Geolocation — coarse, from IP address | Yes, approximate | Automatically | Security and aggregate analytics |
| Inferences — likely interest in a service | Yes, limited | Derived from the above | Relevant follow-up |
| Sensitive personal information | No | — | We do not collect it, and we do not use or disclose it for purposes requiring a right to limit |
| Biometric, financial account, health, precise geolocation, education records | No | — | — |
Categories disclosed for a business purpose in the preceding twelve months: identifiers, professional information, commercial information and internet activity, to the service providers listed in §8. Retention is set out in §10.
You may use an authorized agent to make a request; we will ask for proof of their authority. Submit requests to privacy@ahm-technology.com.
14. Artificial intelligence and automated decisions
We build AI systems, so it is worth being explicit about what we do with your information.
- No decision that produces a legal or similarly significant effect on you is made solely by automated means. A person reads your enquiry and a person decides how to respond.
- We do not use enquiries submitted through this website to train AI models.
- Where we use AI tools internally — for example to draft a reply or summarize notes — they operate under agreements that prohibit the provider from training on our data.
- The EMMA platform's use of AI on client data is governed by our agreement with that client, not by this policy.
15. Children's privacy
This is a business website. It is not directed at children, and we do not knowingly collect information from anyone under 16. If you believe a child has given us information, tell us at privacy@ahm-technology.com and we will delete it.
16. Third-party links and social media
This site links to other places — our LinkedIn page, a Google booking page, client websites, and pages we cite. Once you follow a link you are on someone else's site, under their privacy policy, and we have no control over what they collect. We do not embed social media tracking widgets, so nothing is shared with those platforms unless you click through.
17. Changes to this policy
We update this policy when what we do changes. The version number and dates at the top always reflect the current text. If a change materially affects how we use information you have already given us, we will say so prominently on this page — and where the law requires it, we will ask for your consent before applying the change to that information.
18. How to contact us
Privacy questions, requests and objections: privacy@ahm-technology.com
Anything else: info@ahm-technology.com
Version 2.0 · Effective 11 August 2026. The previous version, dated 10 October 2024, is available on request.