Case studies
Different industries, different scales. Same team.
Enterprise e-commerce at Hewlett-Packard, building the consumer business from zero past $1B in revenue. Stella & Dot — the team's first platform inside direct sales — rebuilt from the ground up. Deem, a corporate travel SaaS serving Fortune 100 companies, modernized and carried through acquisition. A print-on-demand marketplace at GearLaunch. And deep inside direct sales — Norwex, Isagenix and Juice Plus+ — the work that led to EMMA.
What connects them is not an industry. It is a team that reads a business quickly, builds the platform it actually needs, and stays accountable for how it runs.
Rescue, rebuild and AI transformation Engaged by the CEO and Board after a failed platform transformation. AHM Technology stabilized the worst failures, then took ownership of technology and rebuilt the platform — the majority delivered in nine months, and the field's trust with it.
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Platform transformation Built a new direct sales platform from the ground up, migrated the entire business onto it — 30M+ records with order and commission histories intact — and stayed on to run and evolve it after launch.
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Technology strategy Assessed and redefined technology strategy for a direct sales company, delivering a future-proof plan aligned with business goals.
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Re-platforming Designed, architected and built a scalable micro-service e-commerce platform and an in-house commissions engine, enabling multi-brand growth.
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Fractional CTO Fractional CTO leadership that rescued a failed platform rebuild, stabilized operations and delivered a modernized print-on-demand platform.
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Fractional CTO Fractional CTO leadership architecting and building an AI-powered mental health platform and establishing the engineering team.
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Cloud-native modernization Modernized a 15-year-old platform, then stayed on after the acquisition — building a Dublin development center, growing the organization 5x, and winning Fortune 100 customers.
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E-commerce at scale Built and ran HP's consumer and SMB e-commerce platforms — hpshopping.com from zero past $1B in five years — and defined the unified architecture to run both channels.
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