As Stella & Dot expanded, its legacy e-commerce and commissions systems struggled to keep pace.
The Magento-based commerce platform and Thatcher Solutions commission engine suffered frequent downtime during promotions and launches. Marketing initiatives were delayed due to platform inflexibility, and the existing systems couldn't support differentiated brand experiences for Keep Collective and EVER Skincare.
Despite building an internal engineering team, most of their time was spent resolving scalability issues and system outages. The deeply flawed, vendor built codebase left little room for innovation. Feature delivery slowed, performance was unreliable, and technical debt grew.
To scale further and launch new verticals, Stella & Dot needed a modern, resilient, and extensible platform, one that could power multi-brand operations and support rapid iteration without compromising reliability.
Neil Markey, now Managing Director of AHM Technology, led Stella & Dot's multi-year technology transformation while serving as CIO. The approach combined platform stabilization, team building, and a parallel rebuild of the company's core technology infrastructure.
A dedicated team was assembled to stabilize the legacy Magento stack. This ensured continued operation for over 18 months, buying time for a clean-slate rebuild while reducing incidents and preserving business continuity.
AHM built Stella & Dot's first in-house engineering organization and led the design of a modern microservices based architecture.
Key components included:
The architecture prioritized modularity, rapid deployment, and scalability.
AHM executed a dual track plan, launching new brands on the modern platform before migrating the core business.
This phased rollout allowed for real world feedback, system optimization, and validation of multi-brand capabilities.
A comprehensive gap analysis was performed between legacy and new systems. The result was an 11-month roadmap aligned across engineering, product, and business stakeholders, with milestones tracked tightly against a fixed launch date.
Stella & Dot's flagship brand was successfully migrated to the new platform on schedule. Consultants and customers experienced faster performance, a modern responsive UI, and zero downtime during the transition.
The modernized platform established the foundation for AI-led growth initiatives. With a clean, modular architecture in place, Stella & Dot is positioned to layer in intelligence across the commerce and consultant experience, including personalized product recommendations, AI-assisted consultant tools, and dynamic campaign optimization across its multi-brand portfolio.
AHM Technology partnered with Norwex to create a future-proof, scalable e-commerce platform while ensuring the stability of their existing legacy system. The new platform integrated modern functionalities that aligned with Norwex’s vision for growth, allowing them to adapt to evolving market needs. By maintaining the legacy platform during this transition, AHM ensured that there was no disruption to day-to-day operations, providing a seamless shift to a more advanced technological infrastructure.
A key component of the partnership was leadership development, where AHM mentored Norwex’s future technology leaders to take ownership of the new platform. Through training and strategic guidance, AHM enabled a smooth transition of platform management, equipping Norwex’s in-house team with the skills needed to sustain and grow their technology. This focus on leadership empowered Norwex to drive their future technological initiatives independently, ensuring long-term stability and growth.
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AHM Technology partnered with Norwex to transform their IT platforms and organizational structure, mentor emerging IT leaders, and implement cost-saving measures that reduced overall IT operational expenses
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AHM Technology Deem's legacy platform. modernizing using cloud native technologies, scaling teams and transforming their approach to Software Development practices, and driving growth—paving the way for acquisitions by Enterprise Holdings and Travel port.
AHM Technology designed, architected and built a SaaS based, scalable micro-service e-commerce platform, enabling multi-brand growth and allowing the company to scale into new business opportunities
AHM Technology assessed and redefined the tech strategy for a Direct Sales company, delivering a future-proof plan aligned with business goals, ensuring long-term platform success.
AHM Technology provided fractional CTO leadership for GearLaunch, rescuing a failed platform rebuild, stabilizing operations, and delivering a modernized print-on-demand platform with advanced imaging and B2B integration capabilities.
AHM Technology provided fractional CTO leadership for Cass.ai, architecting and building an AI-powered mental health platform, establishing the engineering team, and strengthening investor confidence through clear technical leadership.
If your commerce platform is blocking your next phase of growth, you're not alone. Many companies reach a point where patching a legacy system is no longer enough.
Let’s talk about what transformation could look like for you.
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